Get it on the Calendar!

We’ve all heard the saying, “communication is key,” and some local residents have recently developed a way to help our community communicate better.

Dennis Jeter, President & CEO of A Sound Strategy, and Michael Tukeva, Executive Director of Pocono Alliance, a local non-profit organization, have partnered to bring the Pocono Community Calendar to life.

What is it?

“The calendar is a central place for all for-profit and non-profit companies to share their events with the public. It could be a business card exchange, a tricky tray, or a black-tie gala. Anything goes,” Jeter says. Membership and event posts are free for 501(c)3 non-profit organizations. For-profit companies are charged a small membership fee to list events, and they can also pay to advertise on the calendar.

Even better than the power of shared information is the local economic benefit—50-60% of all proceeds go back into the community by allotting 20% toward marketing the calendar to the public and 30% allocated to local projects that support our community. In addition, for-profit companies have the option of allocating 10% of their advertising fees to a specific 501(c)3 non-profit organization.

This new premier calendar has replaced the most widely used community calendar of past years, which was previously maintained by Pocono Alliance. The Pocono Info section of their website now has a direct link to the new Pocono Community Calendar. “Connecting our community is a goal Pocono Alliance strives to achieve every day. This partnership with A Sound Strategy brings a new level of synergy to both for-profit and non-profit organizations that share common goals,” Tukeva says.

How to get involved

There are already approximately 45 organizations and businesses adding events to the calendar. Don’t miss the opportunity to showcase and promote your business or fundraisers.

Go to to sign up, advertise, or post events and photos. Or, call A Sound Strategy at 1-877-699-3211. 6

By J. Renee Olson. J. Renee Olson (aka Jennifer Olson) is a writer, author, and blogger living in the Pocono Mountains of PA. To read more of her work, visit her website:

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