Home Design is Just a Fingertip Away

web1There’s a fascinating timeline that leads to Penn Furniture’s current 55,000-square-foot building in Scranton. The modest start began with Harry Jaffe selling furniture from the back of a truck in the early 1900s, to a small showroom in Scranton, then adding two locations, followed by a fire. The showroom at the 97-99 Lackawanna Avenue in Scranton now encompasses an entire city block.

Their big news is a fully interactive website with a room planner that includes multiple design tools, fabric customization, floor plan design, and at-your-fingertips information on specific products. Penn Furniture accommodates all tastes, with over 3,500 items to choose from in the store and more than 100,000 from their catalog.

Owner Adam Jaffe claimed there isn’t simply one style of furniture that’s popular right now, as customers are still partial to eclecticism. “People tend to buy what they like and then use finishes and fabrics to tie it all together,” he said.

On the fabric side, solids and textures with large-pattern accent fabrics are hot. “A solid makes it easy to choose a durable and attractive fabric, while the patterns allow the customer to bring in color and pop,” he observed. This way you can  tie together art, accessories, wall colors and rugs to complete the design package.

Many people tend to struggle with putting together their living rooms.  Between maintaining foot traffic patterns, having enough seating and being able to see their televisions, there are a lot of factors to consider.
As a design element, leather’s hot while the weather’s getting colder. It has style and durability, and in addition to the traditional browns and burgundies, now there are more bright-colored leathers than in the past. “We’re using them on accents like ottomans, and also on entire living room suites,” noted Adam. “If bright colors aren’t for you, we are also using neutrals to add an additional texture on top of a nice monochromatic look.”

Adam said they’re noticing a few trends like more artisan details (such as tufting and hand embellishing) and the use of driftwoods and large walnut slabs which allow for a very natural and organic look. Color-wise, all hues of blues are in, and mixing textures and patterns can translate to any color selection. When choosing a color palette, a favorite piece of artwork or a rug that you love is a great starting point.

One specialty item that gets a lot of attention is artwork they carry by artist Christopher Marley. These pieces include insect and mineral art. “It offers a beautiful and even educational way to add some color to your room,” Adam suggested. “Some people fall in love with the art before they even realize it’s composed of insects. If the insects turn you off, then the minerals can fill that space on your wall.”


For more information, visit www.pennfurniture.com and for their detailed customization tool, click on “Design Center.”

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We are the premiere lifestyle magazine of the Pocono Mountains of Pennsylvania.