Words | Debbie Burke
In 2008 the locally famous Vincent DiFrancisco (“Vinny D”) sold his East Stroudsburg deli. Citing the desire for a fresh change and a new start, he moved out of state. Although he sold the business (which is still operating), the deli kept his name. Vinny agrees, sometimes customers get confused; but he never intended to open another store in Pennsylvania.
The call of the deli was too great, and in 2013, Vinny opened Vincent’s Deli & Catering in Tannersville. The great sandwiches, wraps and platters you remember are still being served, but he’s stayed on trend and has added new culinary delights that mouths have been watering for! He spoke to Local Flair about keeping the flavors going.
Local Flair: What’s different and new on your menu now?
Vinny DiFrancisco: A lot of customers, when they first walk in, are overwhelmed with how much we have: cheesesteaks, wraps, salads, specialty and gourmet sandwiches, breakfast sandwiches, Reubens, sloppy joes and so much more. We also have a dessert case filled with Junior’s cheesecakes, and tiramisu. In the freezer, we carry Pastosa Ravioli products, Vincent’s Deli Sauces & Soup, and more Junior’s. Another big hit here is our “Grab & Go Dinner.” Customers love them. One lady I was talking to works for the hospital and cooked every day of her life for her family. Now it’s just her and her husband. She says ‘why cook? I have you,’ as she buys six dinners – some chicken Francese, eggplant rollatini, spaghetti and meatballs, and a few other meals.
Local Flair: Are you expanding your business in any way?
Vinny: Yes. I plan to open a real deal brick oven pizza restaurant with old-world cooking taught to me by my mother.
Local Flair: What’s the secret to making a great sandwich (as much as you can share!)?
Vinny: Giving the best ingredients from the bread to the dressing. Simple as that.
Local Flair: What’s your top-selling hot food?
Vinny: My best sellers for hot food are chicken Francese and my mother’s recipe for homemade meatballs.
Local Flair: What’s your top-selling salad?
Vinny: Our Redlicious salad. It’s romaine lettuce with fresh mozzarella, roasted peppers, fresh basil and tomato topped with grilled chicken breast and balsamic vinegar dressing.
Local Flair: What is one new ingredient that people are suddenly interested in?
Vinny: Two new trends/ingredients that we have noticed and included in our store are sriracha and avocado. We sell a sriracha ranch pasta salad that my customers from Marshalls Creek drive all the way here to get. It’s become one of our bestselling pasta salads. We also have a sandwich which includes sriracha called the Radical Rachel (grilled chicken, melted provolone, romaine and sriracha ranch), and Monica’s Spicy Sriracha (grilled sriracha chicken, romaine lettuce, tomato, asiago cheese and Caesar dressing). Let’s not forget my Dynamite Dorothy (grilled chicken, melted Swiss, avocado, romaine, red onion and garlic mayo) which became my #1 selling wrap because of the avocado.
Vincent’s Deli & Catering is located at 2885 Rt. 611 North, Car Quest Plaza, Tannersville, PA 18372, tel. 570.213.4529.
For more information, visit http://www.vincentsdeli.net.