Tim Coover says the feedback from his customers at EZ Mountain Rustic Furniture is nothing short of exuberant. “A lot of our customers can’t wait to get it into their home. They keep calling to ask when it will be in,” he said. “Then when they get it, the first thing they say is ‘Wow!’ They can’t believe the quality. They want to show it off.”
For almost 30 years, Tim and Carla Coover have been the owners of EZ Mountain Rustic Furniture. Tim said his customers are excited because it’s “more of a fun purchase.” This past January, the store moved from Tannersville, and acquired a 12,000-square-foot building at the new Pocono Lake location. Said Tim, “We moved so we can own our own building and show our product line.”
As home furnishings go, he’s on top of the hot trends like aspen. “You can’t get that wood around Pennsylvania,” he observed. “We ship the logs from the Rocky Mountains of Colorado. It has a lot of character, like beetle tracks and where elk chewed on it.” Barn wood is also in vogue now. “We have a furniture line that’s 100 years old with nail holes, and we make everything from bedroom furniture to kitchen tables and coffee tables. People like that rustic and reclaimed look,” he said.
In addition to big furniture items, EZ Mountain also offers lamps with decorative lampshades, coasters, and knickknacks, all of which hearken back to the outdoor lifestyle. Aside from offering monthly specials, there’s the trade show circuit. EZ Mountain is exhibiting at the Great American Outdoor Show in Harrisburg from February 3-11, 2018. Tim said it will be their sixth year participating. “We have our biggest sale of the year there,” he added. “We have customers from Virginia, Maryland, Ohio and all over, who come to buy.”
Tim, who works at the store with his wife and son Kyle, said they’re very hands-on, and have built a friendship with their customers. Sometimes they just come in to say hi and share their love of the outdoors, he said. “We are the first and last thing our customers see. Our strength is in customer service.”
Loving His Rustic Vibe
Bill Haas, from Lake Naomi, said, “EZ Mountain outfitted multiple bedrooms, a mud room, chairs for our living room and dining room in a log cabin we own. My wife, Denise, and I had previously seen and were impressed by EZ Mountain furnishings in neighboring drywall style homes. We knew the furniture would blend in perfectly with the ambience of our cabin. Unlike online log furniture companies, EZ Mountain furniture is very solid and needs little, if any, assembly. We can’t encourage someone enough to visit their showroom and see, first hand, the extensive variety set up on display for many room types and sizes. While you may seek a decorator for various room touches, EZ Mountain gladly handled our furnishing questions and were extremely helpful.”
For more information, visit www.ezlogbeds.com
or on Facebook at @EZmountain.rusticfurniture.